For Point du Sport, a sportswear and equipment store located in the center of Courmayeur along the main Via Roma, a dedicated graphic was designed for Courmayeur souvenir T-shirts, developed in three different versions.

The illustration depicts Mont Blanc through an essential visual language, characterized by simplified shapes and bold, flat colors, inspired by the aesthetic of 1980s ski resort screen-printed posters.

The T-shirts are sold directly in the store.