Endless Summer

32 Agosto is an artisanal gelateria located on the island of Paros, Greece. It offers an unconventional approach to ice cream, featuring popsicles, cookies, and cups, with a constant focus on flavor development, pairings, and ingredients. Its creations stand out for original combinations and a careful selection of high-quality ingredients, combining experimentation, creativity, and attention to detail.

Brand identity

The name 32 Agosto evokes the idea of an endless summer, as also suggested by the brand’s payoff.

The logo was developed by working on the two digits, designed as fluid forms that appear to melt and merge into one another. One digit is rendered in positive and the other in negative, visually evoking two ice cream flavors melting and blending together. Sprinkles were added to the top of the digits, a distinctive element of the gelato experience, where each product can be customized with different toppings.

The entire brand identity was applied across all communication materials: in-store menu boards, beach takeaway bi-fold menus, signage, and coordinated branded assets. In addition, 3D visuals of the products were created in a deliberately non-photorealistic style, but rather graphic and simplified, consistent with the visual language of the logo.